Whether you're organising a music festival, major sporting event, school production, business seminar or community event: knowing how to optimally sell event tickets online is crucial. Selling tickets online expands your reach, saves admin time, improves attendee experience, delivers powerful marketing insights about your audience, and helps you stay in control from start to finish.
Here’s a practical, step-by-step guide to selling event tickets online—covering everything from setup and pricing to promotion and event-day tools.
1. Choose the right Online Ticketing Platform
The platform you choose will impact every part of your event - so make sure it's reliable, affordable, and supportive.
Look for:
- Ease of use: For both organisers and attendees.
- Customer support: Does the platform provide real person customer support or is it a DIY-only (do it yourself) model?
- Fee structure: Are fees charged per ticket or per order?
- Payout timing: Are funds released before or after your event?
- Event tools: Real-time reporting, mobile scanning, custom branding, and integrations.
Ticketebo offers a fully managed ticketing solution with 7-day support, and a fee model that charges per order (not per ticket) - helping reduce costs for patrons. Explore Ticketebo’s pricing for a transparent overview.
✅ Pro tip: Check independent review sites like Trustpilot or Google Reviews to see how Event Organisers rate the ticketing platform’s performance. Ticketebo is rated Australia’s #1 ticketing provider on Trustpilot for its exceptional support and customer satisfaction.
2. Build a High-Converting Ticketing Page
Your event ticketing page is your digital shopfront — so it needs to be compelling, mobile-friendly, informative, and easy to navigate.
Best practice:
- Clear messaging: Describe your event in one punchy sentence.
- Provide the key details: Include the line-up (with external links so they can check out the talent), ticket inclusions, time, date, location, parking info, and terms.
- Engaging visuals: pictures "tell a thousand words": so use quality images or videos to create excitement.
- Optimised for mobile: over 85% of patrons buy event tickets now on their smartphones - make sure your ticketing page is easy to navigate on mobile devices.
- Trust signals: Display secure payment icons, refund policy, and customer reviews about your event.
With Ticketebo, your event's ticketing page is built for you, professionally designed, and optimised for mobile - saving you valuable time, while making ticket purchases easy for mobile users.
3. Set Smart Ticket Pricing
Effective pricing helps increase sales while giving buyers clear value.
Tips:
- Early bird pricing: Reward early buyers and boost initial sales (as a ticket holder they become your powerful word of mouth advocates for your event).
- Tiered tickets: Mix it up with ticket tiers: can you offer a premium and/or VIP experience; consider concession, group discounted, and family ticket options.
- Package deals: Bundle multi-day passes or extras.
- Pre-sale online your Merch: the payment card is out - offer up the products you will also be selling on site at the event.
Ticketebo’s pricing model (per-order fee, not per-ticket fee) ensures patrons aren’t penalised for buying multiple tickets in one transaction.
4. Promote Your Event Strategically
Even the best events won’t sell out without promotion. Use a mix of channels to get the word out there.
Promotional tactics:
- Email campaigns: Announce early bird specials and send reminders to your database of previous patraons.
- Social media: Leverage organic posts, reels, paid ads, and event pages.
- Digital advertising: Re-target interested buyers using Meta or Google Ads.
- Partner marketing: Have performers, vendors, and sponsors promote your event.
- Event listings: Use local event calendars and other event directories.
Ticketebo integrates seamlessly with Google Analytics, Google Ads, Meta (Facebook and Instagram ads), Google Tag Manager, and Mailchimp - allowing you to track conversions and optimise campaigns in real-time.
5. Go Mobile & Go Green
Attendees expect mobile-friendly and sustainable options when buying tickets.
Why it matters:
- Digital delivery: Offer email and SMS tickets (who has a printer at home which works these days?)
- Mobile scanning: Check in patrons quickly using phones or tablets.
- Sustainability: Reduce paper waste and make an environmental impact.
Through Ticketebo’s Trees for Change program, up to three mangrove trees are planted for every SMS ticket sent - which is a great environmental outcome you can also share across your socials.
6. Monitor Sales and Adjust in Real Time
Don’t wait until it’s too late to tweak your strategy - study real-time insights (from your website, ads or ticketing platform) to drive smart decisions on the fly.
Monitor:
- Daily sales: Know when to ramp up your promotions.
- Popular ticket types: zero in on what's working (and consider improving what's not selling as well as expected).
- Conversion rates: Optimise your page and ads accordingly.
- Abandoned carts: run re-targeting ads to those who didn’t complete a purchase.
The Ticketebo Free Insights Portal offers real-time dashboards and data visualisation tools to help organisers to optimise their ticket sales.
7. Add Patron FAQs to Reduce Questions
Once tickets are on sale, attendees will have questions - about anything and everything: date changes, refunds, accessibility advice, parking, arrival times, and a whole lot more more! To reduce interruptions and time spent responding to these queries - provide patrons the answers they need by creating a dedicated FAQ section on your event ticketing page or website.
Why it's essential:
✅ Reduces inbound emails and phones calls before the event, and while the event is happening
✅ Improves the patron experience
✅ Builds trust and clarity
Common FAQs to include:
- What is included in my ticket?
- Can I change my ticket to another session or day?
- What if I lose my ticket?
- Can I show my ticket on my phone?
- Will tickets be available at the gate?
- Where is best parking?
- What time should I arrive?
- Is the venue accessible?
Ticketebo supports adding these FAQs directly to your event page — plus patrons can also refer to their Patron FAQ Help Centre for broader support.
8. Deliver a Seamless Event Day Experience
Great ticketing doesn’t end when tickets are sold - it continues through check-in and beyond.
On the day:
- Send reminders: Provide event info and ticket access the day before.
- Send a Welcome SMS: send an arrival SMS to guests as they check-in at your event - keeping them up to date on the day's Program Highlights.
- Quick check-in: Use scanning apps for speedy entry.
- Live attendance tracking: Know who’s arrived in real time.
- Remote-ready tools: Use mobile scanning even in areas with limited connectivity.
Ticketebo provides full event-day support and tools that run on everyday technology - perfect for events in rural or temporary venues.
Final Thoughts
Understanding how to sell event tickets online is about more than just listing your event — it's about creating a smooth, engaging, and professional experience from first click to final scan. From setup and pricing, to promotion and on-the-day support, the right tools and approach will not only sell more tickets but also help you deliver a better event overall.
Need a partner to take care of it all?
Ticketebo is rated Australia’s no. 1 ticketing platform (by Trustpilot), offering a fully managed service, transparent fees, certified carbon-neutral products and services, and Australia’s top-rated support available 7 days a week. We also offer entry staffing for event right across Australia.
Start selling with confidence at www.ticketebo.com.au and kick start your event to sell event tickets online today, or if you'd like to discuss your event further with one of our ticketing experts, give us a call on 1800 381 939.
