The first rule of social media marketing is that you’ll never stop learning. Event marketing is no different, and, as the tools and features afforded to marketers continue to evolve and develop, so must the skills of the individuals wielding them.
It’s all about staying ahead of the curve, which is why we have compiled our list of five new ways to do just that when promoting your event on social media. Read on to find out more.
1. Try Out Instagram Stories
While Facebook and Twitter tend to shower their users with a cavalcade of features, Instagram has been known to keep things a little more low-key, until now. Instagram Stories represents a rare shake-up of the photo and video-sharing platform.
Rather than posting static pictures or permanent videos, users can now create slideshows that truly capture the moment. This sort of zeitgeist-defining content is what all event marketers aspire to, and Instagram Stories makes it that little bit easier.
2. Experiment on Snapchat
Great social media marketing for your event boils down to the art of finding new, exciting and effective ways to deliver information and to raise awareness. Popular platform Snapchat is often overlooked in terms of marketing and promotion, largely thanks to the temporary nature of the communications expressed.
However, event marketers ignoring Snapchat do so at their peril. Geofilters enable the launch of location-specific features, great for people who are in the same location at your event. Create an On-Demand Geofilter for your event and promote it, encouraging as many attendees as possible to send out snaps at the event using the geofilter.
Snapchat also makes it easy to diversify your event marketing campaigns with creative and unique content. Consider sharing some exclusive ‘behind the scenes’ content while the event is running or post some short event teasers prior to doors opening.
3. Early adoption of live broadcasts
The foundations to any successful event promotion that drives event registrations and sells tickets online are anticipation and momentum. The latest live broadcasting app technology makes this not only possible, but also easy. This is a trick you definitely cannot afford to be missing.
Schedule your broadcasts, and drop teasers and hints as part of your event social media marketing strategy. Deliver live broadcasts of your event using apps like Periscope, and embed these broadcasts on your website using Meerkat to add another element to your content. It’s worth getting on-board with this as live video is the direction in which modern social media marketing is moving.
4. Try out Facebook Live
Not one to be outdone by its social media competitors – or at least not for long – Facebook has been dipping its toes into the live broadcasting pond of late with its Facebook Live features. As you are no doubt already aware, Facebook is basically unrivalled in terms of scope and reach, so adopting Facebook Live as part of your event promotion is a must.
One of the most impressive features of Facebook Live is the ability to track live reactions. This allows you to tailor your broadcast to the behaviour of your users in real-time and placing a whole new level of event engagement is at your fingertips.
5. Experience Twitter’s new features
If you enjoyed Olympic updates via Twitter last year, you will have noticed that the micro-blogging social media platform has stepped up it’s game. For example, when tweeting one of the 207 three-letter country codes as a hashtag brought up a flag emoji relating to that particular country, and Twitter Moments helped users stay up-to-date with all the goings-on from the games.
These features are just a taste of what Twitter is rolling out to its users at the moment; features which enable event promoters to truly reach out and engage with potential attendees. Connect with your target event audience via specially curated Moments, promote your event with enhanced hashtags, and generate the sort of momentum most promotions teams can only dream of.
As with all things Social, enhanced functionality and new features are released constantly. Some of these features will work for your event, others surely wont. But with well over half of all ticket sales sold on Ticketebo today driven from the various Social Media channels, this is one media channel you can’t afford to not stay on top to help give your event the ticketing edge.
If you are interested in learning more about online ticketing and registration solutions for your event, then speak to the team Ticketebo today