Social Media 101 for Event Managers

By Rebecca Gardner

Social media is everywhere and most of your customers are using it – from music-loving teens to thirty-something sports fans and forty year old foodies. Being present on major social media channels like Twitter, Facebook, Instagram and LinkedIn, provides a great opportunity to raise awareness about your event and boost ticket sales.

Use these 9 tips to promote your next event on social media:



1. Create your event webpage.

Your Ticketebo event webpage is the corner stone to any social media marketing you carry out. It’s your event space online - where customers can find out everything they need to know about your event.

We know it’s important that your event stands out from the crowd, so we offer webpages that are easy to customise – to fit with the look and feel of your event.

Once you have created your webpage, Ticketebo allows you to generate a custom URL that you can include in your social media profile bios and promote over your social media channels.


2. Set up your profiles and start posting

To set up a social media profile, all you need is an email address.

Set up profiles on the social media channels your target audience will use regularly. For example: if you are hosting a music festival, then Facebook and Twitter are the main social networks. However, if you are hosting a business event, promoting your event on LinkedIn is essential.

Once your profiles are live and up to date - get posting. Here are some ideas for things that you could post about before the event:

• A countdown until the event
• Reminders about key facts – time and location
• Publically thank anyone who has mentioned or supported the event
• Announce any new additions to the line up or changes to the schedule
• Offer ‘sneak peak’ / behind the scenes pictures


3. Create an #eventhashtag

Setting up and sharing a dedicated #hashtag for your event can help enhance social buzz around the event. The benefit of using a hashtag is that it makes it easier for customers to find, follow and contribute to the online conversation about your event.

Top tips for creating a hashtag include:

• Keep it short and sweet
• Make sure it is relevant to your event
• Make sure it is completely unique to your event

Once you have decided on the hashtag, use it everywhere – on social media, email newsletters and on your events webpage.


4. Encourage your acts/suppliers to promote your event via their social media

Your suppliers and acts will likely have been working hard over a long period to increase their followers across multiple social media channels. Piggie back on their social media success by ensuring they do some free promo work for you by telling the world they are at your event and that their fans should come along too.



Live posting is a great opportunity to engage people while they are at the event, in addition to promoting the event to potential future customers. Here are some ideas of how you can use social media to promote and enhance your customer’s event experience.


5. Share event pictures

While the event is on, make sure to take plenty of pictures. If you know you are going to be too busy, then delegate this job to someone else.

Make sure the images and pictures you post are high quality. If you aren’t happy with it – don’t post it. Low quality photos can make the event look unprofessional.


6. Tweet quotes or event highlights

Keep people up to date with what’s going on by posting highlights or key aspects of your event. Don’t forget to @mention anyone you reference in the post.


7. Monitor the event hashtag and engage with people online

Encouraging people to tag their posts with your event hashtag makes it easy for you to keep track of what people are saying about your event. Have someone monitor your social media channels during the event to respond to any enquiries via social media.



After the event you can use social media to share stories, collect and share photos and to stay connected with your customers.

Here are some ideas of how you can use social media to your benefit after your event.


8. Say Thank You
Use your social media profiles to publically thank people who made the event possible – customers, suppliers and sponsors.


9. Keep on sharing
Post your photos from the event and encourage customers to share their own pictures. Make sure you tag people if you are connected with them.

As well as photos, think about any other content that you could share – this could be quotes from anyone who attended the event, videos, or presentations.


If you are interested in learning more about online ticketing and registration solutions for your event, then speak to the team Ticketebo today.

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