Ticketing Reserved (Allocated) Seated Events with COVID-Safe Social Distancing

By Oliver Hinton

Ticketebo makes selling tickets in compliance with your COVID-safe event plan easy. Ticketebo provides all the tools you will need to keep your patrons, performers and staff safe.  Today we are looking at how we deliver Socially Distanced Reserved (Allocated) Seat Assignment for your event.

If you are wanting to sell allocated seating (i.e where the patron receives their allocated seat number on their ticket), then Ticketebo is pleased to support the following various seating plan schema:

- Basic Social Distancing (allocate a seat, then miss “x” seat/s for social distancing)

- Group Social Distancing (allocate a group together, then miss “x” seat/s for social distancing)

- Skip Row Social Distancing (in order to satisfy any Front and Rear social distancing requirements)  

Group Social Distancing

Let’s now take a closer look at the benefits of the Group Social Distancing option, our most popular Allocated Seating plan option which includes social distancing.

With this option Ticketebo’s ticket platform completes all the hard lifting by auto-magically placing groups (who buy their tickets in a single order) together in seats side by side to each other, then locking out seats between them and the next group in order to deliver the required levels of social distancing. Depending on your need and current restrictions, you can determine the number of seats left between each group (as the below image shows with examples of 1, 2 and 3 seat spacing)


Skip Row Social Distancing

Depending on the restrictions in place in your locale, the spacing of seats between rows may also be required by your venue to deliver social distancing to the front and rear of each group. Ticketebo delivers this easily by blocking out entire rows as the venue requires. Please note in blocking out entire rows your maximum event capacity reduces significantly (for example, in the case of a single skipped row, your available capacity has shrunk by half instantly).

How do I know what my total available event capacity will be with socially distanced allocated seating?

This is such an important question, but sadly one without a fixed answer.

Let’s start with the basics, by way of an example: My venue has 1000 fixed seats in 20 rows of 50 Seats  with one main aisle down the middle. I have been asked to a) skip a row front and back of each group and b) miss 1 seat between each group (but groups can sit together).

So here is what we know. In order to deliver a) (skip a row between groups), we are down to 500 seats being available for sale.

For part b) your patron group sizing will ultimately determine exactly how many seats you can sell till you hit capacity. For example if you have the (albeit completely) unlikely situation where all your guests book single seats then you can only fill half of the remaining 500 seats (50%). At the other end of the scale if your group sizes are large on average, then you have the opportunity to fill significantly more seats per available row. Rest assured Ticketebo’s seating plan algorithms do a great job filling your venue to the maximum capacity based on your seating plan restrictions. On average we see a 63% sell through rate of the (remaining) seats available. Armed with this information you will then of course need to plan out the rest of your event: for example, how many shows you will need to put on to satisfy expected demand, your ticket price (to deliver a profitable event), and any additional capping of tickets per group you may need to also apply (to ensure a fair distribution of tickets).

If the above has you scratching your head – then you are absolutely not alone! This stuff isn’t easy, but rest assured our friendly Client Services team is on hand 7 days a week to help guide you through all your questions, and provide expert advice. In fact, we will even build your event ticketing pages and seating plan for you!

COVID-safe Articles and Resources for Event Organisers

Specialist content around delivering COVID-Safe events can be hard to lay your hands on. Please enjoy the following articles around how Ticketebo supports Event Organisers to deliver COVID-safe events:

Australia’s State By State Guide to COVID restrictions for Events

Event Ticketing & Attendance Tracking for a COVID Safe Event

Stay safe with Covid-safe Online and On-site ticket sales, combined with Contactless Entry scanning

For more information about ticketing your event on Ticketebo, and how we can support you to deliver a COVID-safe event, please get in touch with us on 1800 381 939 or via our Contact Us page

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